“Welcome to Hooters Beijing!” Marina Hyde gets a good look at one of Beijing’s newest imports:
“Lying toward the east of Beijing in the Chaoyang district, the Workers Stadium was one of the Ten Great Buildings commissioned in 1959 to mark the 10th anniversary of the People’s Republic of China. These are somewhat different times, though, and so it is that a new face in town has parked itself right across the street. As this establishment’s waitresses shriek in unison at arriving customers: ‘Welcome to Hooters Beijing!’ Behold the new face of Chinese capitalism. And please try to stay looking at its face…
Hooters not translating as a pun in Mandarin, Rachel is unaware that the word emblazoned across her vest refers to something other than the owl that goggles away in its logo, as she takes orders beneath a large sign reading ‘Caution: blondes thinking’…”
Frankly, watching them giggle slightly self-consciously through the choreographed routines, one senses that even were Hooters to roll out its franchise to the Vatican City, it would demand zero deviation from its global standard, for all the likely shortage of suitable applicants. [Read]